Long Beach’s longest-running holiday tradition — a decorated grass median in Wrigley that’s been the heart of the neighborhood’s Christmas Tree Lane since 1953, plus one Saturday-evening parade that loops Daisy Avenue each December.
The Daisy Avenue Christmas Tree Lane began in 1953, when Wrigley resident Gertrude Whittle worked with the Long Beach City Council and Council of Churches to decorate the Daisy Avenue grass median with a small Christmas Village and nativity. Neighboring residents took the cue and started decorating their own homes the length of the lane, and a Long Beach holiday tradition was born.
The tradition was revived in 1988 by Maria Norvell and the Wrigley Association — Norvell is locally known as the Mother of Christmas Tree Lane, and the parade and decorations are stewarded today by the Wrigley Area Neighborhood Alliance with the support of the Long Beach Seventh District Council Office.
Through the month, the Tree Lane stretches for several blocks along Daisy Avenue, with decorated medians and family homes lit up the length of the lane — a quiet, walkable, drive-able tradition that families return to year after year. The annual Daisy Lane Parade layers a procession on top: the parade starts on Daisy Avenue at West Burnett Street, travels south down the east side of Daisy Avenue to Pacific Coast Highway, loops around the median, and returns north up the west side to West Hill Street. The same Saturday evening typically includes the Night of Holiday Entertainment on the median at Daisy Avenue and 20th Street — the same block where the 1953 Christmas Village first appeared.
The Tree Lane sits in the heart of Wrigley, a few blocks west of the Long Beach Memorial Medical Center campus and a short walk from the smaller commercial blocks along Pacific Avenue. Families who want to combine traditions often pair Daisy Lane with a stop at the Long Beach Floating Christmas Trees at Rainbow Harbor downtown — the city’s other recurring lights-on-the-water tradition.
Yes — both the Tree Lane and the parade are free and open to the public. There’s no ticket and no entry charge.
One Saturday evening in December. The route starts at Daisy Avenue and West Burnett Street, runs south down the east side of Daisy Avenue to Pacific Coast Highway, loops around the median, and returns north up the west side to West Hill Street. The Night of Holiday Entertainment is staged on the median at Daisy Avenue and 20th Street.
Through the month of December — the decorated median and the participating homes the length of Daisy Avenue light up by early December and stay lit each evening through the season. The exact opening date varies year to year.
On the residential side streets east and west of Daisy Avenue (between Pacific Avenue and Magnolia Avenue) in Wrigley. On parade night, side streets fill up early; the closer to PCH you can park, the easier the walk to the central median.
Yes — Daisy Avenue’s sidewalks run the length of both sides of the lane, and the median is grass and walkable paths. Some of the older residential sidewalks are uneven, so allow extra time with a stroller.
Daisy Avenue runs north-south through the Wrigley neighborhood of Long Beach, with a wide grass median running down its center between West Hill Street and Pacific Coast Highway. The median — known locally as the Daisy Lane — is the geographic and emotional spine of Wrigley, a residential west-side neighborhood west of the Los Angeles River and south of Long Beach Boulevard. The median’s center, at Daisy Avenue and 20th Street, is the original site of the 1953 Christmas Village decoration that started the Tree Lane tradition.
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Southern California’s holiday lights and festive outings are pure magic — but nothing compares to Santa Claus himself stepping through your own front door. House of Kringle brings a real-bearded, professionally trained Santa to homes and gatherings across SoCal for an intimate live visit your family will treasure for years.
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